who

I'm Lars Damgaard. I'm a design leader from Copenhagen, Denmark.

what & how

I’ve been working with UX, product design and product development for the past 13 years in a lot of different domains and roles: from consultancy to startup and corporate, but always with a profound curiosity and human-centric methodology 👀 as the common denominators.

I have experience with leading teams, projects and products and I have vast experience with working in multidisciplinary, agile teams.

I’m a big fan of design iterations and I'm always curious to explore the best solutions 💡 for any given problem. Also, I love testing those iterations and their degree of resonance on real humans.

Last, but not least I'm a versatile hands-on product designer who takes pride in crafting good interactions in simple, intuitive digital interfaces that people ❤️ using.

cv in short

These are some the things I've been working with over the years:

Head of Product Design & UX at Rokoko

Leading the design team in Rokoko. The team is a cross departmental unit that covers all things design in the company: from commercial touchpoints to crafting the interface design for our software and anything in between. Our focus is to create a coherent experience across everything we do and to base our work on best practice design methodology. Besides managing the team and building a strong design culture in Rokoko, my role involves defining strategy and OKRs for the team and on a more day to day basis crafting high level design and concepts, giving design feedback and define product experiments.

Head of Product Design & UX at Grandhood

Leading and contributing to the UX and product design activities in the team, building the product design for a B2B pension company from scratch to traction. I had the resposibility for ux & product design while also facilitating the business development with lean ux experiments and hypothesisdriven design processes.

UX lead Hello Great Works (now called NoA Ignite)

I worked as a UX design lead on large scale projects, leading digital product development sprints for clients in the finance, energy and travelling industry while also having line management for a group of designers.Hello Great Works is now called NoA Ignite. I worked as a UX design lead on large scale projects, leading digital product development sprints for clients in the finance, energy and travelling industry while also having line management for a group of designers.

UX designer at Politiken

Digital product development and user experience design at the Danish News Media Politiken. Main focus on continuous, strategic improvement of the Politiken user experience. Besides that I've played a major role in designing Politiken's first longread section Magasinet, Politiken's iBYEN section and a recent strategic re-design of Politiken's loyalty programme Politiken Plus and the 2016 re-design.Digital product development and user experience design at the Danish News Media Politiken. Main focus on continuous, strategic improvement of the Politiken user experience. Besides that I've played a major role in designing Politiken's first longread section Magasinet, Politiken's iBYEN section and a recent strategic re-design of Politiken's loyalty programme Politiken Plus and the 2016 re-design.

UX consultant at Sorthvid (now called Dept)

Sorthvid is a small, but clever agency that focuses on complex information architecture and good user experience design. While working here I had the pleasure of creating digital user experience design for large-scale public and private clients such as the Danish Arts Council, the Danish School of Media and Journalism, the Ministry of Food, Agriculture and Fisheries, Politiken to name a few.Sorthvid is now called Dept. Sorthvid is a small, but clever agency that focuses on complex information architecture and good user experience design. While working here I had the pleasure of creating digital user experience design for large-scale public and private clients such as the Danish Arts Council, the Danish School of Media and Journalism, the Ministry of Food, Agriculture and Fisheries, Politiken to name a few.

Learn more on my LinkedIn and feel free to write me an email ✉️