I'm Lars and I'm a digital product designer & leader from Copenhagen

I craft intentional, outcome driven experiences that solve real business problems based on strategy, data and insights.

I've worked with UX, product design and leadership for 16+ years across startups, scale ups, strategic design agencies and large corporate organisations. I champion user centered design and connect the dots from discovery to delivery - from vision to hands on design execution, design systems and UI prototyping using Figma and a still wider range of AI tools. My work often involves strategy, research as well as management of projects, products, teams and people.

Feel free to connect with me or send me an email or scroll down a bit to see a selection of work 👀

Featured work

Creating a digital first pension solution for small companies and their employees

In the fintech startup Grandhood I built the UX design from the ground up and facilitated strategic workshops with founders, team members and board members as well as continuously refining the product design and testing with customers.

I led the design of the two touchpoints: a company onboarding and admin dashboard (B2B) and a mobile app (B2C) that provides employees with personalized, algorithmic financial advice. We won the Danish Digital Award for being the most innovative digital product.

Keywords: UX, UI, facilitation, product management, leadership

Featured work

Scaling design in a motion capture tech company

In the tech company Rokoko I established and led the first design department and functioned as Head of Design & UX with responsibility for UX and design across the organisation. I led a team of four designers whilst participating actively in crafting deliverables and contributing to product development and strategic marketing activities.

My accomplishments include the introduction and anchoring of user centric design processes, defining UX metrics, strategic OKRs and fostering a design culture in the organisation across multiple countries as well as leading a full re-design of the Rokoko product and brand ecosystem in collaboration with an external design agency.

Keywords: leadership, design culture, stakeholder liasion, planning

Featured work

Creating a health care service for migraine sufferers and the people who treat them

As Head of Product Design & UX at the healthcare startup Hemi, I designed the entire product experience from scratch: a workflow optimized portal for neurologists and nurses that streamlines clinical processes and improves patient interactions and provide intelligent decision support.

In parallel, I designed the experience for the patient facing app that helps individuals make sense of their condition, episodes, and behavioral patterns and at the same time feed important data points into the portal used by the health care professionals — all supported by ongoing product discovery and iterative user testing.

Keywords: UX, UI, concept, product development

Leader or individual contributor?

User experience, user interface, web design, product management, strategy & leadership

With nearly two decades in tech and digital product development, I’ve had the opportunity to continuously expand and refine my skills and to try a lot of different responsibilities.

I'm a specialist, principal level craftsperson when that's what's needed. That means I can be in charge of product design, design systems implementations and prototyping using an ever expaning stack of tools. An individual contributor (IC) as it's often called in tech.

I'm also a seasoned leader with vast experience in leading teams, projects & people. I'm emphatic and focused; turning ambiguity into direction by ensuring that vision, execution, business goals and user value stay tightly aligned. I've led anything from products, small teams and enterprise projects.

Featured work

Building a monetisable product experience around quality content

I worked with the renowned Danish newspaper in the years when digital content and subscriptions started to take off. I participated as a product designer in the scrum team that worked with re-designing the digital platform to make it ready for digital subscriptions while experimenting with new story telling formats.

My accomplishments include designing and online iBYEN database for places and events in Copenhagen, Politiken's first longread section Magasinet as well as leading a re-design of the loyalty programme Politiken Plus ecommerce platform.

Keywords: UX, UI, design systems, product design, concept

Featured work

Rethinking how board recruitment works

A major challenge with conventional recruitment for board positions is that it often relies on network and less on skills.

The newly established startup Boardway is looking to change that radically by providing a global platform for board talents and the companies that need them. A platform where technology, AI and smart searches provide the backbone in a transformation of the board recruitment process, shifting the emphasis towards skills rather than personal circles.

Keywords: facilitation, sparring, product development

Featured work

Leveraging physical rehabilitation using realtime image recognition

The app focuses on realtime assisted exercises as well as seeing progress (or an actionable lack of) over time and in keeping a close, digital relationship between the patient and the physio.

My role was to facilitate and contribute to designsprints with a product manager and one of the designers in my team as well as providing continuous design feedback and reviews and design deliverables. The product now serves most Danish municipalities in their attempt to make rehabilitation efficient.

Keywords: UX, UI, design sprints, concept, design critique

Featured work

Optimizing productivity and digitizing workflows for workforce management

Northern Partners are specialized in workforce management in the Nordic countries. I helped the product team design a tool that enables admins to process payment cycles efficiently.

The tool needed to accommodate for complex workflows whilst making super users feel at home and leverage workflow productivity. I helped the team with problem solving, flows, sketching, internal user testing as well as UI deliverables.

Keywords: UX, UI, prototyping, user testing

Thanks for scrolling! Want to collaborate?

I truly appreciate you taking the time to explore a selection of my work

What you saw here is a selection of my work. It displays the most tangible outcome; the product experience design, but in reality, I care just as much about the stuff happening around the design: the conversations, the collective problem solving, the feedback from customers, the learning loops on teams.

Those things are just harder to convey visually, but I do have a more elaborate portfolio upon request or for a guided walk through in the event of collaboration. Speaking of collaboration, feel free to reach out if you want to work with me, I'd love to hear from you.