Hi, I'm Lars. I’m an independent UX and product design professional in Copenhagen

• Product Management
• Product Discovery
• Product Strategy
• Prototyping
• Sparring
• Facilitation
• UX
• UI
• Concept

Making early startup ideas come to life through product discovery and UX prototyping

On several occasions I've had the privilege of helping founders make their idea tangible through UX design and iterative prototyping — from product vision to product experience.

If you're in the early days of your project and need a trusted partner to wrap your head around a product strategy and to transform your vision into a demo or a prototype, please don't hesitate to reach out.

• Product Design
• Product Discovery
• UX
• UI
• Facilitation

Rethinking the way board recruitment works

Recruitment for professional boards often take place within existing, personal networks.

The newly established startup Boardway is looking to change that radically by providing a global platform for board talents and the companies that need them. A platform where technology, ai and smart searches provide the backbone in a transformation of the board recruitment process putting the emphasis on skills rather than personal circles.

I helped the founders make their vision tangible and in close collaboration we defined the core product experience and made a high fidelity Figma design on top of it.

While the design has evolved after my initial work, my contributions laid the foundation for the overall user experience.

• Product Design
• Product Discovery
• UX
• UI
• Marketing Design
• Facilitation
• Design Systems
• SaaS

Designing for secure digital identities and a first class developer experience

Criipto is a tech company that develops electronic identity software in order to make it easy for product teams to implement electronic identity authentications; or expressed in less technical terms: make it easy for teams to build products where users login using national eID authentication frameworks, eg. like MitID in Denmark — as well as signing documents securely.

As an external UX consultant I brought along UX and design optimizations across the entire funnel in the customer journey while at the same time bringing customers closer to the design and product development process.

• Product Design
• Product Discovery
• UX
• UI
• Concept

Building a platform for migraine patients and their health care professionals

In the health care startup Hemi I was Head of Product Design & UX and created the UX & product design from the ground up.

I designed a platform for neurologists and nurses revolving around workflow optimisations and smooth patient interactions — and an app experience for patients to help them understand their condition, episodes and patterns.

• Product Design
• UX
• Leadership
• Team Lead
• DesignOps
• Marketing Design

Scaling design in a motion capture tech company

In the motion capture scale-up Rokoko I established and lead the first design department and functioned as Head of Design & UX with responsibility for product design and marketing design across the organisation.

My accomplishments include user centric product design processes and the fostering of a strong design culture in the organisation as well as orchestrating a full re-design of the Rokoko product and brand ecosystem in collaboration with an external brand design agency.

Besides strategic work like quarterly OKRs and managing and hiring for the team, I crafted high level design and concepts for the flagship products Rokoko Studio and Rokoko Vision, provided design feedback, coached and developed designers on the team and ingrained best practice methods of UX and product discovery into the projects.

• Product Design
• UX
• UI
• Facilitation
• Concept

Using technology to leverage physical rehabilitation

As a startup within the startup Rokoko Care was launched as a product for people who participate in rehabilitation programmes through their municipality.

The app focuses on real time assisted exercises as well as seeing progress over time and in nurturing a close, digital relationship between the patient and the physiotherapist.

The product is now being used by multiple Danish municipalities. I helped the team define the product experience as well as the admin dashboard the physiotherapists use for creating the rehabilitation programmes for the patients and for measuring their degree of patient vs. programme compliance.

• Product Design
• UX
• UI
• Product Management
• Prototyping
• User Testing
• Leadership

Creating a digital-first pension solution for small companies and their employees

In the fintech startup Grandhood I built the UX design from the ground up and facilitated strategic workshops with founders, team members and board members.

The digital product experience consists of two major touchpoints: a company onboarding and subsequent admin dashboard (B2B) and a mobile app experience (B2C) with algorithmic financial advice for the employee. We won the Danish Digital Award in 2020 for the most innovative product.

• Hobby Project
• Brand Design
• Product Design
• UX
• UI
• Concept

Designing a minimalist concept for gratitude journaling

I remember reading an article about the power of logging gratitude and thinking that it would be a fun project to create a digital experience around.

Most apps in that space lean quite heavily towards a more spiritual or new-age vibe which isn't everyone's cup of tea — and certainly not my cup of tea. The idea was to make something that escaped that vibe entirely and just focused on the "job to be done" in a minimalist, functionalist design free of any visual distractions.

I ran the project with a good tech friend of mine, but as is sometimes the nature of such projects, we both got too busy to actually launching the platform, but to this day I still love the idea and the design. Maybe... some day, if time allows!

• Product Design
• UX
• UI
• Editorial design
• Marketing design

Building a monetisable product experience around quality content

I had the pleasure of working with the renowned Danish newspaper in the years when digital subscriptions started to take off. I participated as a product designer in the scrum team that worked with re-designing the digital platform to make it ready for digital subscriptions while experimenting with new story telling formats.

I also played a major part in building an online iBYEN database for places and events in Copenhagen, Politiken's first longread section Magasinet as well as leading a re-design of the loyalty programme Politiken Plus ecommerce platform.

• Leadership
• Facilitation
• Project Management
• Product Design
• Product Ownership
• Design Sprints

Leading design sprints and design projects for large clients

I spent four years of my career working in strategic design agencies where I would often lead large projects as well as leading and mentoring both junior and senior designers. The projects I worked with spanned across digital product design for consumer fintech products, service design in the travel industry an software design in the energy sector and a lot of stuff in between.

Design agencies are amazing places to work because you get to be around so many people that you can constantly learn from. Personally, I learned a lot about how to run good processes, how to collaborate — and how to meet deadlines.