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I'm Lars. I'm a digital product designer & leader from Copenhagen

I craft intentional and outcome driven experiences that solve real business problems based on strategy, data and insights.

I've worked with UX, product design and leadership for 16+ years across startups, scale ups, strategic design agencies and large corporate organisations. I champion user centered design and connect the dots from discovery to delivery - from vision to hands on design execution, design systems and UI prototyping using Figma and a still wider range of AI tools. My work often involves strategy, research as well as management of projects and products and sometimes teams and people.

I'm currently exploring new opportunities in Copenhagen 📍 so if you know of a great team looking for a dedicated member, please don't hesitate to contact me ✉️

Feel free to connect with me or send me an email. Or while you're here: explore my resume or scroll down a bit to see a selection of work 👀

Featured work

Creating a digital first pension solution for small companies and their employees

In the fintech startup Grandhood I built the UX design from the ground up and facilitated strategic workshops with founders, team members and board members as well as continuously refining the product design and testing with customers.

I led and crafted the design of the two touchpoints: a company onboarding and admin dashboard (B2B) and a mobile app (B2C) that provides employees with personalized, algorithmic financial advice. We won the Danish Digital Award for being the most innovative digital product.

  • Facilitation
  • Product Management
  • UI
  • UX
  • Leadership

Featured work

Scaling design in a motion capture tech company

In the tech company Rokoko I established and led the first design department and functioned as Head of Design & UX with responsibility for UX and design across the organisation. I led a team of four designers whilst participating actively in crafting deliverables and contributing to product development and strategic marketing activities.

My accomplishments include the introduction and anchoring of user centric design processes, defining UX metrics, strategic OKRs and fostering a design culture in the organisation across multiple countries as well as leading a full re-design of the Rokoko product and brand ecosystem in collaboration with an external design agency.

  • Coaching
  • Design Culture
  • OKRs
  • Product Design
  • Strategy
  • Leadership

Featured work

Creating a health care service for migraine sufferers and the people who treat them

As Head of Product Design & UX at the healthcare startup Hemi, I designed the entire product experience from scratch: a workflow optimized portal for neurologists and nurses that streamlines clinical processes and improves patient interactions and provide intelligent decision support.

In parallel, I designed the experience for the patient facing app that helps individuals make sense of their condition, episodes, and behavioral patterns and at the same time feed important data points into the portal used by the health care professionals — all supported by ongoing product discovery and iterative user testing.

  • Product Design
  • Product Management
  • Strategy
  • UI
  • UX

Leader or individual contributor?

With nearly two decades in tech and digital product development, I’ve had the opportunity to continuously expand and refine my skills and to challenge myself with a lot of different responsibilities and learning opportunities.

I operate as a specialist and principal-level craftsperson in hands on design roles. In that capacity, I take ownership of product design and UI, design systems, and prototyping with a modern toolstack like Figma and AI tools. I work across the entire design process, from discovery and UX research through to validated deliverables and prototypes as an individual contributor (IC).

I'm also a seasoned leader with vast experience in leading teams, projects & people. I'm emphatic and focused; turning ambiguity into direction. I ensure that vision, execution, business goals and user value stay tightly aligned. I've led anything from products, small teams and enterprise projects while never losing sight of the product quality.

Featured work

Building a monetisable product experience around quality content

I worked with the renowned Danish newspaper in the years when digital content and subscriptions started to take off. I participated as a product designer in the scrum team that worked with re-designing the digital platform to make it ready for digital subscriptions while experimenting with new story telling formats.

My accomplishments include designing an online iBYEN database for places and events in Copenhagen, Politiken's first longread section Magasinet as well as leading a re-design of the loyalty programme Politiken Plus ecommerce platform.

  • Product Design
  • Strategy
  • UI
  • UX

Featured work

Rethinking how board recruitment works

A major challenge with conventional recruitment for board positions is that it often relies on network and less on skills.

The newly established startup Boardway is looking to change that radically by providing a global platform for board talents and the companies that need them. A platform where technology, AI and smart searches provide the backbone in a transformation of the board recruitment process, shifting the emphasis towards skills rather than personal circles.

I helped the founders go from vision to a tangible UX concept with special attention to faceted search, taxonomies and the high level user experience concept.

  • Product Management
  • Prototyping
  • Sparring
  • UX

Featured work

Leveraging physical rehabilitation using realtime image recognition

The project was a spinout from Rokoko where I was Head of Design & UX. The app focuses on realtime assisted exercises as well as seeing progress (or an actionable lack of) over time and in keeping a close, digital relationship between the patient and the physiotherapist.

My role was to facilitate and contribute to designsprints with a product manager and one of the designers in my team as well as providing continuous design feedback and reviews and design deliverables. The product now serves most Danish municipalities in their attempt to make rehabilitation efficient and has since been re-branded into Coco Care.

  • Design Critiques
  • Design Sprints
  • Product Design
  • UI
  • UX

Featured work

Designing for secure digital identities and a first class developer experience

Idura (formerly known as Criipto) is a tech company that develops electronic identity software in order to make it easy for product teams to implement electronic identity authentications; or expressed in less technical terms: make it easy for teams to build products where users login using national eID authentication frameworks, eg. like MitID in Denmark — as well as signing documents securely.

As an external UX consultant I brought along UX and design optimizations across the entire funnel in the customer journey while at the same time bringing customers closer to the design and product development process.

  • Design Systems
  • Funnel Optimizations
  • Product Design
  • UI
  • UX

Featured work

Optimizing productivity and digitizing workflows for workforce management

Northern Partners are specialized in workforce management in the Nordic countries. I helped the product team design a tool that enables admins to process payment cycles efficiently.

The tool needed to accommodate for complex workflows whilst making super users feel at home and leverage workflow productivity. I helped the team with problem solving, flows, sketching, internal user testing as well as UI deliverables.

  • Problem Solving
  • Product Design
  • Product Management
  • Sketching
  • UI
  • User testing
  • UX